why wrapping your vehicle may be the perfect investment for you?

Unlike more costly media, vehicle wraps work for you 24/7, 365 days per year, for up to five years, making the actual amortized investment manageable for most small businesses—a few dollars per day, by some estimates.

According to stats from the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost-per-impression of any form of advertising. Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions. Multiple studies have shown an increase in awareness from using truckside advertising with an existing ad campaign:

 

  • Americans spend 20 hrs per week in their car – which is a 31% increase from 2003. (Source: Arbitron In-Car Study)
  • 91% notice advertising on trucks, 35% actually tudy these advertisements closely. (Source: American Trucking Association)
  • 71% of people notice billboards when driving past one. (Source: Arbitron National In-Car Study: 2009 Edition)
  • 29% of viewers would base a buying decisions on truckside advertising. (Source: American Trucking Association)
  • 56% of people say they perceive the company to be a successful one when they see truckside advertising. (Source: OAAA and Media Life “Delivering Brand by the Truck Loads”)

 

Who Uses Vehicle-Wrap Marketing?
With a little imagination and the right creative services provider, many local businesses could easily integrate vehicle-wraps into their marketing mix. Examples include:

  • Grills, bars, restaurants and salons
  • Specialty retail shops, such as florists, clothiers and pet groomers
  • Consultants, real estate firms, attorneys and other service professionals
  • Healthcare clinics, hospitals, and private medical/dental practices

Right Tactic, Right Time
Unlike Yellow Page and newspaper ads, whose returns have declined, vehicle wraps’ broad reach and low cost-per-impression, can add horsepower to your mix and shift sales growth into high gear.

So how do you order your awesome custom decals, lettering or wrap you ask? 

 We want to be sure that we get this just right. So please either start the process by filling out the quote request above or PLEASE feel free to give us a call at 540-829-1785 or send us an email at contactus@xpress-copy.com


What should you expect? 

Well, if it is as simple as a custom decal/sticker we can usually handle that over the phone or via email. If you are interested in vehicle lettering or a wrap we have to be sure that the measurements are exact so we will schedule a convenient time for you to meet with one of our vehicle experts. From there we will take some photos, measurements, go over what you want on your vehicle and what you hope to accomplish. Then we will work up an estimate. Once you are ready to get started we will have you work with one of our designers to get it just right. Next we will get all the materials printed and laminated. Lastly, we will schedule a time to bring in your vehicle. We will get it lettered or wrapped and then you get to start enjoying your new billboard. 

 

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